we were asked to choose 3 fonts tittle which represent certain styles of fonts, classic, contempury and young cutting edge to speak fonts I started by looking around for a font which is in the bakc of probally 90 percent of the contried head every day I think it could even be the most seen tittle per day.
This peice of text has become so reconisable that they have theme days where they can even replace the letters with imges and its still really identifiable if I had to choose a catagory for this font I would almost say classic if you think of the text with no colour what do you get.. its a font called catull its an old serif style type face originating from 1982 created by Gustav jaeger for barthholf foundry it was then later re used for google in 1999 for there logo. I think google used a more classic font because they want to be inprinted in history and become classic in the same way that the font is it almost inprints a message about the company before you no what it is yes the colours and the almost breveled effect make it more current and modern but they dont delete history so for my classic font I choose the tittle google.
This font has to be for modern its simple and the way that the apple company have used the lower case as a starting letter and upper case for the rest really breaks rules and in doing this gives it even more of a modern aprouch I really think apple did a good job the text is sleek and clear which almost works better amungst a younger audience as the ipod has the font inwhich i pod use is called Myriad which is a widely used font anyhow as it is featured on a lot of house hold desktop items as myriad pro, myriad is a san-sarif font and was created by adobe it became the mainly used apples company font in 2002 replacing apple garamond myriad is easilly identifyable due to the letter y being a decender on the tail of the letter.
accessorizes logo font is quite indervidual in the typeface the letters dont even all match on lower case the swirls which is quite piculiar also the crown on top of the I the font is not a serious font it could never be corperate the only other place the font could be used it on toys or maybe hotels the font if used in the wrong place could come across as tacky i think but the way the company uses the font as a logo and doesnt add anything to it just about keeps it serious the font is a be spoken font and is made for the company I couldnt find any records to find a name of a font or where it came from although it does almost remind me of if the font curlz and times new romans where to some how breed into a new font and have a cront stuck on top on the letter i.